Our Mission & Vision

A Decade of Transformation, Confidence, and Community

For over ten years, Nu Image Salon & Day Spa has been a trusted destination for transformation and confidence in North Scottsdale. Located inside the Scottsdale Ridge plaza, we are proud to be an Aveda salon in Scottsdale, exclusively using Aveda’s plant-based, eco-friendly products for every service.

In 2024, the next chapter of Nu Image began as Edvin and Erin—husband and wife, passionate community members, and advocates for holistic wellness—became the new owners. Their vision is rooted in honoring Nu Image’s legacy of excellence while leading the salon toward a future defined by sustainability, empowerment, and true connection.

Our Mission

To empower every guest to look and feel their most confident, inside and out. We believe beauty is a journey of self-expression and self-care, and we’re dedicated to helping you discover your best self in a welcoming, inclusive, and eco-friendly salon environment. Our highly skilled team delivers expert hair, skin, and nail services using only cruelty-free, vegan Aveda products—good for you and gentle on the planet.

Our Vision

To be Scottsdale’s leading eco-friendly salon—a space where transformation happens, confidence flourishes, and every guest feels valued. We are committed to sustainable practices, from our exclusive use of Aveda products to our upcoming partnership with Green Circle Salons, further reducing our environmental footprint.

Our dedication goes beyond beauty. At Nu Image, we believe in giving back. We proudly partner with Children with Hair Loss, supporting children in need, and we’re active supporters of the Coronado High School athletics department, with even more community outreach on the horizon.

For a decade and counting, Nu Image Salon & Day Spa has been more than a salon—it’s a community, a sanctuary, and a place to rediscover your confidence.